Selling Nadine

In the Sunday edition of the "Spokesman Review" on the front page of the business section, Nadine Woodward. The title of the article is "Selling Nadine".

It in a nutshell this article talks about KXLY's marketing campaign around the arrival of Nadine Wooodward at KXLY TV and NewsRadio AM 920. It talks about Ms. Woodward's move from evenings to mornings and how difficult the transition has been. The "S-R" talked to Nadine's former co-anchor Charles Rowe, on the marketing blitz. Here is a quote from Mr. Rowe in the "S-R" article.

"It's the largest campaign of that kind I've seen in the years I've been here." He also said. "But they're in a real dogfight (for ratings) in the early morning hour." Mr. Rowe was the lead anchor for KREM 2 News from 1987 until his retirement in November 2007.

In the article it's also mentioned that KHQ General Manager Patricia McRae had contacted Nadine after her KREM departure last September. McRae said "There was no way we could add her (to our line-up) without disrupting the great team we now have."

In summary, it will take time to see if Nadine's move to mornings and KXLY will make any difference in the all important ratings. KXLY GM Steve Herling stated that the true test for Nadine, will be the November 2010 book. The link to the full article is below.

The real question is, will Nadine Woodward remain a morning anchor until November of this year? Or, will KXLY move Nadine to evenings to maximize on the ratings potential that is Nadine Woodward?



Selling Nadine Woodward in the Spokesman Review