Selling Nadine

In the Sunday edition of the "Spokesman Review" on the front page of the business section, Nadine Woodward. The title of the article is "Selling Nadine".

It in a nutshell this article talks about KXLY's marketing campaign around the arrival of Nadine Wooodward at KXLY TV and NewsRadio AM 920. It talks about Ms. Woodward's move from evenings to mornings and how difficult the transition has been. The "S-R" talked to Nadine's former co-anchor Charles Rowe, on the marketing blitz. Here is a quote from Mr. Rowe in the "S-R" article.

"It's the largest campaign of that kind I've seen in the years I've been here." He also said. "But they're in a real dogfight (for ratings) in the early morning hour." Mr. Rowe was the lead anchor for KREM 2 News from 1987 until his retirement in November 2007.

In the article it's also mentioned that KHQ General Manager Patricia McRae had contacted Nadine after her KREM departure last September. McRae said "There was no way we could add her (to our line-up) without disrupting the great team we now have."

In summary, it will take time to see if Nadine's move to mornings and KXLY will make any difference in the all important ratings. KXLY GM Steve Herling stated that the true test for Nadine, will be the November 2010 book. The link to the full article is below.

The real question is, will Nadine Woodward remain a morning anchor until November of this year? Or, will KXLY move Nadine to evenings to maximize on the ratings potential that is Nadine Woodward?



Selling Nadine Woodward in the Spokesman Review

Kadah Update

Jason Kadah has a lot of vocal fans in the Spokane/Coeur d'Alene area. People have been calling, emailing and writing letters to KREM 2 news director Noah Cooper protesting the termination of Mr. Kadah. There have been lots of messages posted to a Spokesman Review article about Jason, plus this blog is seeing the most readers and comments since I launched this back in January. Someone has created a Facebook page titled "Keep Jason in Spokane". This page has 155 friends as of this post. Noah Cooper has once again shot himself in the foot. Mr. Cooper has also once again slapped KREM 2 News viewers in the face.

I have made an invitation to Jason to comment on his departure from channel 2 and what his future may bring. I have emailed news director Cooper for comment, without reply. I will put out some more feelers to see what else I can dig up. Keep the comments coming. If you have information or comments to share, feel free to do so.

Facebook Page Keep Jason in Spokane

Spokesman Review on Kadah's Departure

Jason Kadah Fired from KREM 2

Friday, news director Noah Cooper fired KREM 2 News First Edition and KREM 2 News at Noon meteorologist Jason Kadah. Jason had one year left on a 3 year contract. Jason came to Spokane and KREM from Little Rock Arkansas station KARK. 

When will the bloodshed stop at the deuce. How many talented people can Mr. Cooper drive away before BELO steps in? Many say Kadah was the best, if only reason to watch KREM 2 in the morning. During the February book KREM was in last place in the AM. Now there is no reason to watch KREM 2 News First Edition. Jason's bio is gone from KREM.com and his job is posted on the employment page.